Product Label 

 

Your product label must contain everything appropriate for an Apparel item:

• Brand name

• Country of manufacture 

• Care instructions - you could use symbols as well

• Fibre content 

• Size 

 

Tips:

• Do not make the label double sided. The marker won't remove it. Create a front and back and mount in your folio.

• Be creative with shape

• Font and colour should reflect the emotion/mood of your brand. 

• This is only a small part of this section, so do not spend too much time here. 

 

 

Task

• How to decide a Brand Name:

  1. Draw a mind map and write all words you associate with your MTP. This could be anything from colours, flowers, emotions etc. Aim for 10-15 words or phrases. Use your Design Inspiration page if you get stuck for ideas. 

  2. Circle 3 words that stand out the most. 

  3. List these words in different orders, rearrange or add words. This is not definitive, but should help you narrow down the 'vision' for you brand name.

 

• Label Type/Shape

  1. Use Pinterest to search for images of creative product labels. 

  2. Make a list of the features you like about 3 labels. This might be shape, colour, font, text layout etc.

  3. Use this as a base to drawn 3 ideas for your product label.